Gordon Glazer announced today that San Diego Postal and Shipping is going to offer a series of Postal Knowledge seminars. “The seminars are designed to provide real world tools and understanding of various ways to bring efficiencies to your mail center operation. These same seminars have been delivered at national forums such as Mailcom in Atlantic City, National Postal Forum, NACUMS (National Association of College and University Mail Centers) and will also be presented at Mailcom in Las Vegas.”, said Glazer. The titles of the initial seminars will be

What to know as your mail center grows

This NPF hit session is jam packed with useful tips and guidelines including Shape Based Pricing Tips, Benchmarking, Cost Savings, ROI and the latest industry information. If you like a lot of substance in a short period of time, this session is for you.

They Don’t Call it Bulk Mail Any More!

This is the first of a 2 part session. This first part prepares the attendee to take advantage of USPS work share incentives, and how to make their mailings more effective. This is an introductory course that simplifies the process of qualifying and producing Automation Standard and Presorted First Class Mail. Attendees will learn the differences between these very popular mail formats, best practices, proper addressing formats, how to use postal templates, some tricks of the trade and how to avoid pitfalls. This course provides the fundamental postal knowledge necessary for Part 2 "Mail Automation made easy thru Desktop Software"

Mail Automation made easy thru Desktop Software

Automation Mailings can be a real puzzle without desktop mailing software. This session will show you ways that can improve the deliverability of your mail by improving the Address Quality and show real world tips on how to NOT make your mail look like "junk". It will compare techniques to perform these steps as a stand alone product or integrated into your host application. Learn the tricks of the trade on how to hide “Sortation Marks” that make preparing Automation Mailings easy. Common software features are explored so you can decide what is most important for your operation.

Special Bonus! Increasing Direct Mail Response Rates Using “PURLS of Wisdom”-

“Hands On” Seminar Only As a special bonus for our Hands On Seminar attendees we will have the opportunity to learn an effective method of improving response rates to direct mail. Art Jensen of Jensen Unlimited and Mary Trotta of Mindfire, Inc. will conduct a segment that will focus on a blend of direct mail and internet technology designed to deliver results from your target marketing efforts. Click here to read the article in this month’s news letter.

The seminars will be provided in two distinct venues, “Hands On” and “Webinar”

The Hands On Seminar Including the Special Bonus “Purls of Wisdom” will be conducted at our training facility in Poway, CA on Thursday November 8, 2007 as follows:

12:45 – 1:00 Registration

1:00 – 1:45 “Purls of Wisdom” – Art Jensen and Mary Trotta

1:45 – 2:00 Break

2:00 – 3:10 “They don’t call it Bulk Mail Anymore” – Gordon Glazer

3:10 – 3:55 Product Demonstrations and Snacks

3:55 - 5:00 "Mail Automation made easy thru Desktop Software"– Gordon Glazer

Click Here for: Seminar Registration

The Webinars will be conducted via the web right to your desktop from our Poway Facility. It doesn’t get more convenient than this! We will conduct these seminars on the following schedule:

Thursday October 18, 2007 2:00 - 3:15 “They do not call it Bulk Mail Anymore”
Thursday October 25, 2007 2:00 - 3:15""Mail Automation made easy thru Desktop Software ".....
Thursday November 1, 2007 2:00 - 3:15 “What to know as your mail center grows”

Click Here for: Webinar Registration

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