While it is too late to gain certification from attending the remaining seminars, you still have an opportunity to learn more about direct mail marketing, these are the sessions that are coming up.
DESIGN and Package Format, and Package Review
Wednesday, June 18 10:00 am to 12:00 noon
How do you put an effective direct mail package together?
What package format should you use?
What pieces should you include inside your envelope and should you use an envelope?
How do you get your package opened or past the “gatekeeper”?
And what makes one direct mail package get 3 times the response of another?
Learn how to review your entire direct mail package from the eyes of your prospect. You’ll discover:
- Everything you always wanted to know about direct mail formats, including:
the best-responding envelope sizes, self-mailers, “lumpy” and dimensional packages
- The simple process for determining exactly what pieces should go into your package
- 2 key roles of design and when design can actually depress response
- 7 proven steps to effective design of any direct mail package
- How your package is viewed by your prospect along with a half-dozen ways to easily
boost its response
Submit your current direct mail package via email to have it discussed at the session. (It’s like having a personal consultation with the instructor!)
TESTING and Financials
Wednesday, July 9 10:00 am to 12:00 noon
Testing is the key to maximizing every dollar of your direct mail investment. It’s how you can steadily boost your response rate and your profit! Each time you mail, you should be learning something—by comparing lists, offers, headlines, emotional appeals, and more.
Find out:
- When a test makes sense for you
- What to test first and why
- How to construct a test and how to read results
- How to test more than one element at a time
- How big of a sample you need for valid results
- How to set up tracking
- How to analyze what really happened in your test
You'll learn how to run the critical "DM Math" calculations including: breakeven analysis, response analysis, return on investment (ROI), test of statistical significance and more.
PRINT PRODUCTION and Selecting a Mailing Service
Wednesday, July 16 9:30 am to 12:30 noon
It could be the largest expense in your direct mail campaign; be sure you understand how to maximize every dollar of your printing and mailing budget.
You’ll discover the latest capabilities available for direct mail production, and find out how to identify the right company for your job.
In this session, you’ll learn:
- How to design “press-friendly” direct mail in the digital age
- Whether to design it yourself or use a graphic designer and what to consider
- Tips and simple changes that can have a big impact on your printing costs
- What you should always discuss with your printer BEFORE designing your mailer
- Data Processing options for maximum postal discounts
- Latest uses of digital color and 1-to-1 marketing
- Attention-getting ideas with unique mailers, such as custom-shaped cards and the latest USPS-approved formats
REGISTER NOW TO ENSURE YOUR PLACE! SPEED REGISTER AT WWW.SDPCC.
Special Pricing for Multiple Sessions and Attendees!
Any single session: $25.00 (in advance)
5 registrations from the same company for any single session:
$100.00 (paid in advance) (Pay for 4 registrations, and the 5th
person is free!)
SESSIONS WILL BE LIMITED TO 50 ATTENDEES.
Be sure to include your payment with your registration, or your place in the session will not be held.
Sold-out sessions will not be accepting walk-ins.
For more information, contact:
Eva Jackson at Eva.M.Jackson1@usps.gov or www.sdpcc.org.
All sessions will be held at the San Diego Postal and Shipping Equipment,
Training Center 12255 Crosthwaite Circle, Poway, CA 92064
(SDP Home)