
San Diego Postal Newsletter September 2007 Vol. 1 Issue 4
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Postal News Feature Article 10 Tips to Reduce the Rising Cost of Postage In the April 2007 edition of Office Solutions , Michael McGuire wrote and article that we believe provides very sound advice. The article is entitled “10 Tips to Reduce the Rising Cost of Postage”.
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A Message from Gordon Glazer President, CMDSM, CMDSS, MQC San Diego Postal & Shipping Equipment How to make your mail not look like Junk! Mail has value. For the most part people realize that the sender spent money to put their message in front of them. Because time is so precious, the recipient of your mail piece may only spend about 3 seconds to make a decision to open or toss it. A well designed mail piece can be very effective regardless of how much it cost More >> PURLs of Wisdom The phrase “Pearls of Wisdom” refers to quotations designed to uplift you spiritually. PURLs on the other hand, are tools that will uplift your direct-mail marketing campaigns. A PURL is a Personalized URL, or web address that includes the recipient’s name. For example: www.JohnDoe.MySDPostal.com. When a PURL is printed on a mail piece or inserted into an email or electronic newsletter, something truly amazing happens- response rates go up. More >> |
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